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ROI: Think About Your Shopping from an Investment Perspective
By Ritika
When it comes to fashion sales, I am the biggest sucker of all time. Show me a trendy $10 top, and I need to have it. Even though I already have three ruffle tops, I need another because the new one is plaid, purple, or "just better." When I look at my closet (or pile of stuff that accumulates on my floor), I'm ashamed of myself. I have enough outfits to wear for months without ever going near a washing machine. Worst of all, I'm a hoarder, and I hold on to items that I've had since I stopped growing -- 11 years ago when I was 12. That dress that I didn't end up wearing for New Years Eve 2010? It's still sitting in my closet... with the tags on. In fact, I could probably still return it for a refund or store credit, but ultimately, I won't because in my opinion, it's the most wonderful teal sweetheart tube dress in the world. I'm ashamed of myself because I'm normally very frugal. I never spend more than I earn, and as much as possible, I avoid buying more than I need. Above all, I look at absolutely everything from a return on investment perspective, which means that I analyze what I should expect to gain any and every time I spend time or money. Somehow, inexpensive and fashionable items cause me to lose all sense of reason and practicality. At the end of my shopping spree, I don't end up spending a whole lot of money, and I'd probably put money on a bet that I  spend less than other women my age. Regardless, the point isn't what others are doing. I just think that I need to be a little more intelligent about how I buy "luxury" items. That is, I need to stop being stupid. I think a lot of women can understand how I'm feeling. When my friends and I talk about shopping, we always have a common sense of guilt over the fact that we spent our hard-earned money that could have gone towards  our student loans or 401(k) accounts. Here are some tips for making smarter shopping decisions: R, O, and I -- together-- form a magic expression: return on investment. Think about the cost of the item in terms of how many times you expect to wear it. Instead of looking at cost, look at cost per wear. Right now, I'm wearing a $100 yoga jacket that I've worn 100 times. I'm also wearing a $20 pair of pants that I've had for three years and have worn 100 times. In my closet at home, I have a $20 yoga jacket that I have worn once in addition to a $120 pair of designer jeans that I've also only worn once. You do the math. When you don't want to keep it, sell it. If you're not sure about a purchase, consider how the item retains its value. Several years ago, I bought a trendy shirt that cost about $10. A few months later, I realized that I didn't like how it fit my body, but it was still practically new. I snapped a photo of it, put it on eBay, and sold it for $30. Within the same few weeks, I realized that I didn't like a pair of $100 designer jeans that I bought. I sold those for $30 on eBay. Remember that high-value and high-demand items are more valuable than the cheap and generic stuff. While you may shy away from designers and theories behind the world of fashion, it really is a good idea to educate yourself so that you make more informed shopping decisions. With the right mindset, you can be a better shopper and save more than you ever thought possible. Image Source: Mikael Miettinen
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